About Our Founder
I’m April Zeller, the face behind Grit & Grace Co. I’m a single mom who left real estate in 2023 to finally figure out what I wanted to be when I grew up and that journey led me to digital marketing.
I’ve always loved capturing moments, from nights out with friends to everyday life on social media, so it felt natural to turn that passion into a career. While studying digital marketing at Carroll, I built a portfolio that eventually evolved into Grit & Grace Co.
Now, I help small businesses build their brand from the ground up whether that means creating standout content, designing a notable website, or simply helping them find their digital voice. I take pride in every project and feel honored to play a part in each company’s new beginning.
Skills Discovery
Digital Planning & Strategy
With a strong foundation in digital marketing, I specialize in crafting strategic campaigns that drive brand awareness and measurable results. My expertise spans content creation, social media management, SEO, and data-driven planning, ensuring every project is thoughtfully executed and aligned with business goals. I thrive on transforming ideas into impactful marketing strategies that engage audiences and deliver value.
Content Creation
I bring creativity and strategy together to develop engaging content that captures attention and tells a meaningful story. From visual design to written messaging, I create purposeful content tailored to connect with target audiences across digital platforms. Whether it’s social media posts, website copy, or branded materials, my approach ensures consistency, authenticity, and impact.
Analytics
I leverage data and analytics to uncover insights that drive smarter marketing decisions and optimize performance. By analyzing campaign metrics, audience behavior, and digital trends, I transform complex data into clear, actionable strategies. This analytical approach ensures every marketing effort is measurable, meaningful, and aligned with business objectives.
brand vision
I believe strong branding is the foundation of every successful business: it tells your story, builds trust, and sets you apart in a crowded market. I’m passionate about helping others discover and define their unique brand identity, ensuring it reflects their values, voice, and vision. With a keen eye for detail and a deep understanding of what resonates with audiences, I guide clients through the branding process with clarity and confidence, turning ideas into an authentic and cohesive presence.
